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Fastener companies build brands to occupy a favorable market share
Time:2020-07-07  Browse:

"Fasteners are the foundation of industrial development. The quality of fasteners seriously affects the quality of industrial products. In fact, it is not just industry. Products in many industries cannot be separated from fasteners. This is determined by their wide range of uses." Luo Baihui, secretary general of the International Mould, Metal and Plastic Industry Suppliers Association, said that behind the construction of the giant, small fasteners play an indispensable role. Although they are only small participants, they have a vital influence. Because of the importance of its connection, consumers have an added preference for brands in purchasing.


Thanks to the establishment of Ningbo, the capital of fastener companies in China, a good effect of industrial clusters has been formed. Many well-known domestic fastener brand companies have also begun to enter the international market. In this regard, it is a pioneer, depicting the feasibility of the development of the Chinese fastener enterprise brand.


The market’s blind pursuit of interests has not long since been quietly shifting to brands, and many things related to brand building have gradually emerged in China’s fastener market: fastener brand products, fastener brand companies, fastener brands market. Many market segments have also begun to emerge, such as nuts and tooth bars. The expansion of the market share of brand companies is the most effective proof of the success rate of fastener companies in building brands.


However, the standard products of my country's fastener industry are still in a low, small and scattered state, and there are not many well-known brands. Taking Wenzhou as an example, the fastener industry in the city plans to establish a financing guarantee company to solve the financing difficulties of industry enterprises, and to start and establish a Wenzhou fastener database to fill the industry statistics gap. Under the gradual tightening of the macroeconomic environment, the overall development of the fastener industry in Wenzhou City is getting better. The product structure changes with the industry demand, the market share of high-end products continues to increase, and the quality of corporate brands improves.


For China’s fastener companies, Luo Baihui believes that it is more urgent to adopt standardization to continuously promote the development of the company. It is used to measure its own development by standards. With the rapid transformation of the fastener industry’s economic development mode, companies have to consider The products are refined and refined, the technological content is improved, and the original extensive product production mode is changed.


Therefore, in view of the situation and new changes in the export trade of China's fastener products, it is necessary to establish a national fastener product import and export monitoring and early warning system, grasp the situation, find problems, and put forward operability suggestions to provide a basis for scientific decision-making by relevant departments On the basis of monitoring and early warning and full research, relevant agencies can use tariffs, interest rates, quotas and other means to provide macro guidance on the export volume, product structure, and timing of Chinese fasteners in accordance with changes in the trade situation.


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